Rivalitics Guide

    Turn your competitors' unhappy customers into yours. Find contact info, analyze feedback, generate outreach, and more.

    Watch the Demo

    See Rivalitics in action with this 8-minute video guide covering the platform's core features.

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    Try the Interactive Demo

    Prefer to explore yourself? Click through a pre-populated demo environment to experience the platform firsthand.

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    Or, explore the written guide below

    Getting Started

    Step 1 - Create Competitor List

    Define the list of competitor products you want to analyze on G2.

    Creating a competitor list

    Define your competitor set.

    Step 2 - Configure Lead Generation

    Choose which star ratings to target, select your list, and optionally add an AI filter.

    Configuring lead generation

    Set filters for star ratings and AI prompts.

    Step 3 - Choose Contact Info Options

    Decide if you want to append verified emails/phones (extra cost applies).

    Contact info options

    Select optional contact enrichment.

    Step 4 - Wait For Job To Complete

    Jobs may take a few minutes. Monitor progress and see summary metrics.

    Job completion status

    Monitor job progress and view summary.

    Results Page

    The results page offers Table View and Analytics View.

    Table View

    Each row is a review-person pair matching your filters with LinkedIn info found.

    Tagging

    Expand a row to tag leads for organization and filtering.

    Tagging section

    Apply custom tags for filtering.

    Exporting

    Export leads to CSV/Excel. Select rows to export a subset.

    Exporting leads

    Export selected leads to CSV or Excel.

    Filtering

    Multiple filters use AND logic; filters within a category use OR logic.

    • Search Bar: Searches all columns.
    • Filter By Pain Points & Value Drivers: Shows leads matching ANY selected item.
      Filtering by sentiment

      OR logic applies within this filter.

    Filtering

    • Filter By Tags: Shows leads matching ANY selected tag.
      Filtering by tags

      OR logic applies within this filter.

    Review Info

    Expand a row to see the full review details.

    Expanded review info

    View detailed review content.

    LinkedIn Info

    View enriched LinkedIn profile information in the expanded row.

    Expanded LinkedIn info

    Access enriched LinkedIn data.

    Generate Cold Outreach

    Click the button in the expanded row to generate personalized outreach.

    Generate outreach button

    Initiate outreach generation per lead.

    Analytics View

    Visualize trends from leads: sentiment, demographics, firmographics, pain points, value drivers. Click image to enlarge.

    Analytics view 1

    Overall lead profile metrics.

    Analytics view 2

    Detailed ratings and feedback analysis.

    Analytics view 3

    Value driver identification charts.

    Analytics view 4

    Pain point identification charts.

    Analytics view 5

    LinkedIn profile insights.

    Analytics view 6

    Tagging analysis distribution.

    Generating Cold Outreach

    Generate effective, customizable cold outreach using review details, LinkedIn info, sentiment, and prompts.

    1. Outreach Configuration (Reusable)

    Define platform, ice breakers, CTAs, offering, custom fields, etc. Save for reuse.

    Outreach configuration

    Set up reusable outreach templates.

    2. Offering (Reusable)

    Specify your product/service, its function, and unique selling points. Also reusable.

    Defining offering

    Detail your product/service offering.

    3. Persona (Reusable)

    Define who the outreach is from (e.g., your name, title).

    Defining persona

    Set the sender's identity.

    4. Lead Notes (Unique per Lead)

    Add specific notes for this lead (e.g., "Mention shared alma mater").

    Adding lead notes

    Include personalized details for the AI.

    5. Result: Custom Templates Generated

    The AI generates multiple tailored templates based on your inputs.

    Generated outreach templates

    AI generates personalized outreach variations.

    Refining Cold Outreach

    Further customize generated outreach via AI instructions or manual edits.

    AI Refining

    Provide instructions/suggestions for the AI to revise the outreach.

    AI refining

    Guide the AI with refinement instructions.

    Manual Refining

    Directly edit the generated text for final adjustments.

    Manual refining

    Make direct edits to the final draft.

    Ready to start converting competitor leads?

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