Privacy Policy

    Last Updated: May 17, 2025

    Welcome to Rivalitics! We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us.

    1. Information We Collect

    We collect personal information that you voluntarily provide to us when you register on the Rivalitics platform, express an interest in obtaining information about us or our products and services, when you participate in activities on the platform or otherwise when you contact us.

    The personal information that we collect depends on the context of your interactions with us and the platform, the choices you make and the products and features you use. The personal information we collect may include the following:

    • Contact data (such as name, email address, phone number)
    • Account credentials (such as username and password)
    • Payment data (such as payment instrument details if you make purchases)
    • Usage data (such as information about how you use our platform)
    • Technical data (such as IP address, browser type, operating system)

    We also collect information from third-party sources, such as G2 for company and review data, and LinkedIn for publicly available profile information, as part of our lead enrichment services.

    2. How We Use Your Information

    We use personal information collected via our platform for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

    • To facilitate account creation and logon process.
    • To manage user accounts.
    • To send administrative information to you.
    • To fulfill and manage your orders and credit purchases.
    • To provide our core services, including review analysis, lead enrichment, and analytics.
    • To respond to user inquiries/offer support to users.
    • To send you marketing and promotional communications. You can opt-out of our marketing emails at any time.
    • For other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our platform, products, marketing and your experience.

    3. Sharing Your Information

    We may process or share your data that we hold based on the following legal basis:

    • Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
    • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
    • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
    • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
    • Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

    More specifically, we may need to process your data or share your personal information in the following situations:

    • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
    • Third-Party Service Providers: We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing (e.g., Stripe), data analytics (e.g., Google Analytics), email delivery (e.g., SendGrid, Nodemailer), hosting services, and customer support services. We also use ZeroBounce for email verification.

    4. Data Security

    We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our platform is at your own risk. You should only access the platform within a secure environment.

    5. Data Retention

    We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).

    6. Your Privacy Rights

    Depending on your location, you may have certain rights regarding your personal information. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below.

    7. Changes to This Privacy Policy

    We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

    8. Contact Us

    If you have questions or comments about this notice, you may contact us via the contact form on our website or by emailing support@rivalitics.com.